My 7-Up can has a full-size picture *ba-dum-dum-CHING* of Frodo from The Lord of the Rings on it. He’s “brandishing” (holding akwardly) a sword and looking at me like he wants to say something, but will throw-up if he opens his mouth.

I am drinking out of Frodo.

In fact, my lips cover the word “Frodo” as if I was kissing the name of my secret crush on my Peachee Folder.

I am drinking out of Frodo. This is not, at least for me, good marketing.