The big news in the world today, other than the Denise Richards vs. Heather Locklear title bout, is that Beverage Industry Cuts Calories for School Kids
NEW YORK (Reuters) – The U.S. beverage industry has agreed to fight child obesity by cutting calories and shrinking the serving sizes of drinks sold at schools in a deal brokered by self-described former “fat kid” Bill Clinton.Coca-Cola, PepsiCo, Cadbury Schweppes and the American Beverage Association volunteered for the program that will ban some of their best-selling products from a market of 35 million U.S. public school children.
Under the plan unveiled on Wednesday at Clinton’s New York-based foundation, the number of calories in school beverages will be capped at 100 except for certain milks and juices. By comparison, a can of regular Coca-Cola has 140 calories…
Clinton illustrated how the program could help, saying an 8-year-old who cuts 45 calories a day from his diet would be 20 pounds (9 kg) lighter by the time he or she graduates from high school.
This is something that I, for one, think has been a long time coming. Almost exactly 5 years ago I wrote a boring post about how I played basketball at a local junior high (I was there starting center *ba-dum-dum-CHING!*) and went I went in search of a water fountain, all I could find was coke machines. Hopefully, this will slowly help us lose some of that obese reputation we’ve been getting…